It’s not every day you get to shake a Grammy winner’s hand, but that’s just what I did this weekend. The best and worst part about it was I didn’t realize what I’d done until the ride home.
Friday night I went to a #BossUP event thrown by @ThePhatStartup. They are an organization that teaches entrepreneurship through hip hop and, for some, hip hop by teaching entrepreneurship. It is run by James Lopez and Anthony Frasier, both great businessmen and lover’s of hip hop; both people you just know have been giving back their whole lives.
I’ve been to several of the events thrown by @ThePhatStartup and am always impressed. This week’s offering of Wharton and Columbia alum, Grammy-winner, and 35-year-old CEO, Devo Springsteen, was no different in my “Wow” house; but my levels went up once I saw what his company was working on.
Ochre, the company @springsteezy co-founded, is currently offering videos as interactive technology. While Vine and Instagram are making videos into a lovable fast-food type of information consumption (which I love the creativity of it all), this company is creating content that demands the viewer be more involved in the process. The ever so cool explanation posted on their site is “the Internet is a two-way communication channel. Why aren’t your videos?”
In a nutshell videos are now responding to OUR input! You get different choices throughout a music video or even an instructional course. Don’t understand what I mean? Watch the video below. You will get two choices in white boxes. Choose one. Then watch the video a second (third or fourth) time and make different choices. THE VIDEO CHANGES BASED ON YOUR INPUT! Take a look:
This technology is a throw back to books my sister and I used to read. We’d get choices on which boy our heroine should love, which friends should get the cold shoulder; typical teenaged choices. With Ochre’s offering you can make those important decisions or get a doctor to walk you through your symptoms, have your favorite heart throb pick the woman you really want for him, or any number of things. As with all of the video technology before it, Ochre is taking the limits off of what video technology can do. This time taking the limits off the limited conversation we are used to.
Watching Devo Springsteen take us from his humble, military beginnings to modern day success was eye opening. This is what @ThePhatStartup does. They motivate you by giving you the progression from being just a fabulous person who walks the street listening to sick beats to being an entrepreneur who takes their ideas to fruition (while listening to sick beats).
Of course, James also had some extra motivation for me. Instead of beelining it to the speaker, I said my hellos to Mr. Lopez first. He in turn gave me a great compliment and told me to network because, “that’s what you do.” I laughed. Yup. That is what I do.
So when I headed up to the front to meet Mr. Springsteen, I shook his hand and complimented him on his talk. That was it. I didn’t gush or ask questions about writing for Kanye West or living with John Legend (Kanye’s his cousin and John was his college roommate and they did actually work together, too). I didn’t even ask him what it was like to win a Grammy. It wasn’t until my ride home that I realized how monumental this man really is.
That’s also when I realized I must really be in “this” for the knowledge of building my thang. Cuz I couldn’t stop thinking about how cool the Ochre application really is and how much value is about to be added to the game.
Did YOU try the video? What did you think?